Keep Your Cells HEALTHY With
Functional Antioxidant Nutrition

Functional Antioxidant Nutrition Purpose

Know this...THERE IS A BATTLE GOING ON INSIDE YOUR BODY RIGHT NOW! Your health and lifespan are at stake. It’s a battle that will determine your health and how long you live. The battle inside your body now is a fight between your healthy cells and the dangerous free radicals that are trying to attack them and turn them into damaged cells that research has linked to decreased performance capabilities, poor training recovery and many serious health problems.
If YOU WANT to live healthier and longer, you NEED to fight back and win. Protected cells are the key to your health and longevity.

Our Health Is Dependent On Our Cells' Health

"How do you keep your cells healthy?" It’s simple. You must keep oxidative free radicals from attacking your cells and the best way to do that is to get the right amount of free radical killing antioxidants into your body. If you don’t think dangerous free radicals are attacking your cells now, you are dead-wrong! Even if you eat perfect and exercise like the best, your body’s cells are still being attacked by free radicals all the time, constantly.

"Obviously, working out is essential to our health and has many benefits. But, there is also a "Dark Side" to working out.

I am sure you might now asking yourself why should we even exercise if there is damage we are causing. Let's see what really happens during physical activity. During physical activity, the human body must metabolize a great deal of oxygen when it works out. Oxygen helps muscles utilize proteins, fats, and carbohydrates which helps us run faster, lift more resistance, and work for extended periods of time at high levels. While oxygen is one of the most essential components for living, it is also a double edged sword. Oxygen is a highly reactive atom that is capable of becoming part of potentially damaging molecules commonly called “free radicals.” As the oxygen molecules are metabolized, they either partner up with other molecules in the body or remain unpaired. These unpaired "loners" are free radicals - "FREE" because they are not bonded to other molecules, "RADICALS" because their chemical structure makes them unstable and prone to react with other substances. When free radicals come into contact with healthy cell membranes, they cause damage to the membrane and may ultimately cause the cell to die.

Antioxidants are a group of chemical compounds that protect against free radicals.

Antioxidants prevent this damage by stopping the free radical and thus helping maintain health and proper function of the cell. Antioxidants are capable of stabilizing, or deactivating, free radicals before they attack cells. Antioxidants can “donate” electrons to unstable free radicals so they don’t have to snatch electrons from unsuspecting nearby cells.

The body produces some antioxidant protection on its own in the form of certain enzymes (superoxide dismutase, glutathione peroxidase, and catalase), which change the structure of free radicals and breaks them down.

These enzymes essentially scavenge for and destroy free radicals throughout the body. These are known as endogenous antioxidants. To support the efforts of the endogenous antioxidants, we as humans need to consume antioxidants through a diet rich in functional antioxidant nutrition. These antioxidants are known as exogenous. Vitamins A (carotenoids), C, and E, selenium, and various flavonoids. All these substances can help prevent free radical damage, and together with the body's natural antioxidants (endogenous), they are the main source of protection for muscles and other tissues.

Antioxidants are found abundantly in fruits and vegetables.

They are also found in other types of nutritious foods such as nuts, essential oils, beans, etc. Antioxidants are also found in high quality vitamin and mineral supplements. This is especially important to know because most adults do not eat the right foods to properly feed their cells.

PRESERVING the functional antioxidant nutrition status in the body is of enormous concern.

Free radicals are highly reactive molecules and when they come into contact with healthy cell membranes, they cause damage to the membrane and may ultimately cause the cell to die. Normally free radical formation is controlled naturally by various beneficial compounds known as antioxidants. When there is deficiency of these antioxidants, damage due to free radicals can become cumulative and debilitating. Antioxidants are capable of stabilizing, or deactivating, free radicals before they attack cells. The simplest way to maximize antioxidant levels is to follow a diet high in functional antioxidant nutrition and taking advantage of the many important benefits. It is the primary chemical line of defense against the "Dark Side" impact of oxidative free radical damage."

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FUNCTIONAL ANTIOXIDANT NUTRITION