Problems Equal Solutions
Why I love Problems...
How to generate leads... how to automate that process... how to make money right away instead of losing it... how and when a business opportunity should actually be sold... how to position yourself... how to give people what they really want instead of what you want them to want... etc.
Now that you've had a peek "behind the curtain," you'll be able to view everything from here on out through a different set of glasses.
If you become a student of marketing (not just any marketing - direct response marketing), you will always be in a position where you can be successful with this business. The most important part out of all this is that, regardless of whether or not you choose to implement The Renegade System to help build your business, you understand the overall concepts and ideas of how it's done. Take it as an example of how an effective marketing system is put together.
You see by investing in this manual you have in your possession the same blueprint, the same "game plan," that every big name network marketing guru has used to build enormous wealth.
But even more so, understand that what you've read is how someone who is ALREADY knowledgeable and successful in marketing goes about building an mlm organization.
There's a huge difference between being educated about sales and marketing by the mlm industry...
... being educated about them prior to becoming involved with mlm.
For many distributors, network marketing is their first experience with trying to sell things to people. If not, they've usually come from a direct sales background where the techniques they're used to are very similar to those used in mlm.
The problem with getting your education from the industry is that mlm companies do a great job of making evangelists out of their distributors... but what they don't do a great job of is equipping them with sales and marketing skills that actually work in the real world. Skills that would work for them no matter what business they decided to become involved with.
The business model you were presented with in The Renegade Network Marketer is the exact same business model that people in other industries use to make millions and millions of dollars.
This whole idea of using educational marketing to sell information to people that relates to their interests is one of the most time-tested and lucrative ways to build a business in almost any niche.
Every piece of content, every message, all work together to form a "slippery slope." One step leads to the next... which leads to the next... which leads to the next. The process of filling the funnel through free content and smaller retail items is all done through remote-control-selling. And only after a customer has qualified themselves by going through a series of actions are they offered bigger and better products.
This system is nothing new to the rest of the business world. Just mlm.
Once I understood how this all worked, I never looked at anything the same way again.
And neither will you. You'll start noticing this pattern everywhere you go. Anytime you see something being marketed on the internet or an infomercial or in a magazine, you'll know what they're up to. You'll know what they were thinking when they put that campaign together.
All we're doing is taking that model and applying it and adapting it to network marketing.
That model is simply this:
Retail highly valuable, yet inexpensive "how to" information upfront through automated direct response marketing in order to generate leads/prospects/customers for your real product (your opportunity) on the back end, which is too hard to sell right off the bat to someone who doesn't know you.
If you weren't doing network marketing you could take this exact same method anywhere else where people have problems that need solving and make a very good income.
Think of your business opportunity as a tool, a puzzle piece, that you're plugging into a system which already works.
Don't say to yourself, "How can I become a great network marketer?"
Instead ask, "How can I, as a savvy business owner, use network marketing to accomplish what I want?"
A lot of times in this industry we fall in love and become so enamored with our opportunity that it blinds us and that becomes our sole identity. All we know is that we're a distributor for XYZ Company and we fail to see the bigger picture.
Here's how a marketer would look at it:
"Hmm... how can I use what I already know to make more money? What need can I fill today? Where can I find a group of people that has a problem? Well... I know a lot of people hate being in the rat race and are interested in making money from home these days... what solutions could I possibly offer them? There's network marketing - that might be a good solution. But how can I best present it to them? What's the best way to market it? When it comes down to it, what are these people really trying to accomplish? How can I give them what they really want? And where can I find large groups of these people and how can I get my message in front of as many of them as possible? What other problems might they have that need solving... ?"
It's all about finding groups of people that have problems and then packaging solutions FOR THEM.
We are solution brokers.
And by being a broker of solutions who has the flexibility to give their customer whatever they're looking for... rather than just a die hard sales rep... you're able to survive the ups and downs of business.
You've got to think outside the box as much as possible on this too, because often times one solution creates another problem, sometimes even bigger than the first.
Example: Starting a business may be a solution to quitting your job and ultimately financial freedom, but in between it creates a whole bunch of other problems - how to actually run the business... how to market it... how to manage it... etc.
You should always think about what else your customer is trying to accomplish that you could do for them.
Alright. Now let's switch gears real quick here because there's a catch to all this.
(Plus, I'm guessing you may still be a little confused about the dynamics of a marketing system like this and how it works. I'm no mind reader, but I'd be willing to bet that there's one looming question in particular that - if you're not thinking about it right now - it's at least crossed your mind at some point.)
So what's this "catch?"
Well, the mistake that most people make, myself included, is that they start with the solution (our business opportunity) because it sounds great to them, and they try to sell it to people that don't have a problem.
Or maybe a better way to put it would be people who don't have a serious enough of a problem.
Look. Suppose you and I both have a hotdog stand and we're in competition with each other. In fact, we've got a bitter rivalry going on.
You've done almost everything you can to beat me. You sell a much better hotdog than I do and you even sell it at a lower price because somehow you managed to find a supplier that can undercut everyone else. You also have all the condiments and toppings one could ever want on a hotdog - onions, relish, pickles, the works. You even hired a professional copywriter to put together the signs for your stand!
You pretty much have every advantage there is to have over me.
And the one advantage I have is the one that matters more than anything else...
... A starving crowd!
And with this one advantage I can absolutely cream you!
Because no matter how tasty your hotdog is or how cheap your prices are... if nobody's hungry... nobody's buying.
So I made sure I placed my hotdog stand in front of a mob of people who will start rioting if they don't get food. And because of that, my cash register is ringing non-stop from morning to night - regardless of what my hotdogs are like.
See the difference between putting your emphasis on the solution/product and the problem/prospect?
During my "struggling" years of network marketing I had a twisted view of my role as a salesperson and a marketer.
I was trying to sell my opportunity to a crowd of people who either had no interest in what I was offering or not enough interest. Even worse, I was trying to force it upon people when I thought they needed it or that they would be "perfect" for this business.
I used to think it was not only my job but my RESPONSIBILITY to share my wonderful financial cure with everyone I knew and to convince them it was in their best interest to join.
This is pure marketing suicide.
Convincing is not a profitable way to sell. You want your prospect to already be convinced about the need for what you have BEFORE you talk with them.
As Eugene Schwartz says - "The greatest mistake marketers make is trying to create demand."
Instead, you want to find it and cater to it.
But Ann, we've been over this already. I know I need to target people who are looking for what I have.
You're right. We have talked about this already. So let me ask you: When it comes to what we're selling, what is the most famished, most ravenously hungry crowd of people we could possibly find?
People who are looking to start their own business right?
Actually... not quite.
The answer may surprise you. But it's going to have to wait until next time because we're going a little bit long on this one.
So be sure to check your inbox for my next email because it answers the question that I get from a lot of people about who our target market really is.
To Your Success,
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